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  • [Id, 1903200950370001][SiteId, 1807271753580001][Site, ][Type, 多信息][TopId, 1807301412400001][Name, 自动驾驶工作委员会][Directory, zdjsgzwyh][Path, /second-nav/zdjsgzwyh][TemplateTopic, second-index.html][TemplateList, second-sec-page.html][TemplateInfo, second-sec-page-section.html][Hidden, False][NeedAudit, False][StaticHtml, False][TopicOrder, 12][Url, /second-nav/zdjsgzwyh][Images, ][SEOTitle, 95996868九五至尊vi][Description, ][Keywords, ][Remark, ][Content, ][AllowComment, False][Active, False][Children, System.Collections.Generic.List`1[UFU.CMS.Models.TopicModel]][HasChildren, True][Top, UFU.CMS.Models.TopicModel][ImageList, System.Collections.Generic.List`1[UFU.CoreFX.Models.ViewModels.UploadFileViewModel]][HasImage, False] 自动驾驶工作委员会

第二期高速公路服务品牌研究班在南昌成功举办

作者: 发布时间:2018/5/14 下午2:11:10 查看次数:4053

5月9日,在5月8日“世界微笑日”第二天,5月10日“中国品牌日”来临之际,由95996868九五至尊vi、长沙理工大学指导,高速公路管理学院主办,江西省高速公路投资集团有限责任公司大力支持的“第二期高速公路服务品牌研究班”(以下简称“研究班”)在豫章故郡江西南昌正式开班。研究班由《中国高速公路》杂志、江西省高速公路投资集团有限责任公司南昌东管理中心协办,来自全国17个省份的近300名代表参加了此次学习。此次研究班的开班仪式由95996868九五至尊vi副秘书长、高速公路管理学院院长巨荣云主持。

95996868九五至尊vi 江西省高速公路投资集团有限责任公司副总经理段卫党结合江西高速集团打造服务品牌群的探索与实践,毫无保留地向参会代表分享了江西高速服务品牌创建的经验和心得,讲解了新时代品牌提升的新模式。在学习了江西高速服务品牌建设的先进经验后,杭州瑞德设计股份有限公司品牌事业部总经理陈纯洁详细讲解了品牌的构成要素、本质等,让代表在了解品牌基本内涵的基础上,更好地把握设计高速公路“好形象”的关键点,与此同时,还深入分析了“如何将高速公路服务品牌响亮落地”等大家普遍关注的问题,参会代表们纷纷表示受益匪浅。为了让代表们更加深入地了解服务品牌创建工作实际,主办方还邀请了江西高速集团南昌东管理中心南昌南收费所所长冯艳分享了特色服务品牌——“城市快门”的创建探索经验,同时,湖北省交通运输厅黄黄高速公路管理处工会委员李志英也带来了“实施活力强路战略,打造高路服务品牌”的专题分享。5月9日下午,西华大学品牌战略研究院院长、教授刘晓彬结合具体案例,深入浅出地讲解了“品牌是什么”“品牌的核心要素和创建策略”“优秀品牌的销售之法”等品牌创建过程中需要了解的关键问题。在研究班上,参会代表们也纷纷提出了自己所在单位开展服务品牌创建工作时遇到的问题及困惑,刘晓彬都一一进行了详细解答。

95996868九五至尊vi 11日上午,95996868九五至尊vi副秘书长、高速公路管理学院院长巨荣云分析了当前全国服务品牌创建的形势,并指出在创建过程中存在同质化、泛品牌化等不容忽视的问题。95996868九五至尊vi特聘教授、长沙理工大学教授胡宁在课上指明了高速公路行业创建服务品牌的重要意义和价值。同时,胡宁也表示目前服务品牌创建工作已经渐入深水区,如何将服务品牌做得更响、更好,成为高速公路运营管理单位应该深入思考的问题。课程结束后,高速公路管理学院院长巨荣云为学员颁发结业证书。各省学员带着此次培训所学的新经验、新思路、新做法陆续返程,相信不久后各省又将会涌现出许多各具特色、千姿百态的服务品牌。